Australian Partnership and Employment Law

Question: Talk about theAustralian Partnership and Employment Law. Answer: Presentation Jack, Jill and Max together were doing a business of selling trucks since most recent a year. In any case, the issue was that they didn't have a conventional business structure. The business was doing well overall and now they needed a conventional business structure. There are different alternatives which they can select. In Australia one has a few alternatives like organization, association, individual and trust. For this situation these three can't open a sole exchanging business since three people are included. For them the most ideal alternative which is accessible is to begin business in an organization. Since three personas are associated with the business organization will be the most ideal alternative since they can share benefits in the proportion which they need to. According to Partnership Act 1963 Section 6 an association is a connection between individuals who does business in a typical perspective on benefit, it likewise incorporates restricted risk organization. On the off chance that there is a connection between the individuals from a company, at that point it would not be secured under this Act.(Partnership Act, 2016) Organization business structure will suite them very well due to the accompanying reasons: It is easy to set up. Extremely less confusions are there, so anybody can begin their business in partnership.(How-to-begin a-business-guide.com, 2016) Assets can be raised effectively in light of the fact that no assets are required from people in general as on account of framing an organization. There are three accomplices for this situation, so a couple of accomplices can contribute reserves and can begin the business rapidly. At that point even the benefit sharing proportion of the accomplice contributing more will be higher than others. Imminent representatives would get pulled in to the business if alternative is given to them to turn into an accomplice. It is in every case savvy since each accomplice spends significant time in specific parts of the business. It would profit by the mix of integral aptitudes of at least two individuals and it generally have a more extensive pool of information and abilities. It would likewise offer good help to the accomplices and would likewise make innovative conceptualizing. Liabilities of an accomplice are additionally clarified in the Partnership Act 1963. According to Section 13 of the Partnership Act 1963, every single accomplice is mutually and severally at risk for the obligations and commitments of the firm.(Partership Act, 2016) If any of the accomplices passes on then the accomplices home would be at risk for obligations and commitments. Be that as it may, a general accomplice would just be subject to the degree the organization can't fulfill the obligations and commitments or according to the association understanding. A generally excellent model can be given of Red Cross Australia. Red Cross Australia is an extremely amazing accomplice for business. Subsequently in the given instance of Jack, Jill and Max organization would be the best business structure. Presently they should have an association understanding among them and in that deed all the principles and guidelines identifying with organization must be referenced. The contextual investigation which can be alluded for association is of NGV and Bank of Melbourne and Melbourne Theater Company. These are the extremely two famous organization firms which ought to be set for instance of partnership.(Creative Partnership Australia, 2016) This case is about an organization named as Child Toys Supreme Pty Ltd who makes and sells modest childrens toys in Australia. News came out all through Australia that the plastic concoction used to make the toys is extremely unsafe. Betty was a salesman of the organization; he had vowed to the retail clients that the toys dont have any unsafe plastic synthetic compounds. Yet, the news which had spread before was valid and because of this retail clients were losing deals. Because of the destructive concoction a kid was truly harmed thus suitable move should be made against the company.(Australian Government, 2016) According to Competition and Consumer Act 2010 at whatever point a customer purchases an item then those items accompanies programmed ensure that they would work and do whatever they have been requested. However, in the event that the item doesn't satisfy what is normal from it, at that point shopper have customer rights against the organization. In Australia since first January 2011, after customer ensures must be given on all items and services:(Competition and Consumer Commission, 2016) Protected, enduring, without any issues. Look worthy Do all the things somebody would typically acknowledge them to do. In the event that all the previously mentioned things are not in that the item, at that point customers reserve the option to get a discount if the item is dangerous. It is plainly said in the Competition Law that on the off chance that the item doesn't agree to the client ensure, at that point clients has the privilege to make a move against the organization. Clients additionally reserve the options to guarantee remuneration for harms and misfortune which was brought about by the wellbeing imperfection in the item which was provided by the maker. For the most part in these cases producers are obligated yet on the off chance that it is hard to recognize the maker, at that point retailers would be held at risk. They have to pay harms to the clients. (Rivalry and Consumer Commission, 2016) according to Section 133H of the Competition and Consumer Act 2010 if the court is fulfilled that the products are undependable or it is giving mischief to clients then the court can provide a reques t to the controller to look through the premises and such merchandise or even annihilate it. Organization should likewise pay harm charges to the people who had endured because of flawed goods.(Commonwealth Consolidated Acts, 2016). According to the laws talked about over the moves which was made by Betty was not in any way right. He realized that the item was undependable and has some concoction components which were destructive. One kid likewise got injured in light of this synthetic component in the toy. This implies organization has not satisfied the Product Safety Law, thus clients reserve the privilege to make a move against the organization and case pay for the harm. Organization first need to fire Betty and afterward organization is obligated to pay all the harm charges to the concerned individual. For this situation Bettys act was purposeful thus he should be terminated. Charles was the activity supervisor of the Child Toys Supreme Pty Ltd. He thought about the character and necessities of all the significant customers since he was in the senior position. He needed to resign in the period of March. According to the work contract he had concurred that he would not contend with the organization for a long time. Be that as it may, inside two months of his retirement he began his own organization with his better half May. His organization was likewise doing likewise business as his past organization. Charles and his better half are the sole investors of the organization and afterward they had additionally offered clients of Child Toys Pty Ltd to sell their own toys. This shows Charles had abused the business agreement.(CoolJagron, 2016) According to Australian Employment Law when a representative joins an organization then numerous organizations make its worker to sign a business contract. The terms and states of the agreement can by anything other than it ought not be against the Labor Laws in Australia. Agreements can either be as composed record or completely oral. In Australia for the most part organization go into business contract with its representatives who accommodates benefits in abundance of the base terms and states of work. In the event that a worker has marked an agreement with the organization that he can't complete a similar business after he leaves then he can't do the business according to the terms referenced in the agreement. Be that as it may, on the off chance that he does likewise, at that point he needs to stop the tasks of the business right away. Be that as it may, in the event that the agreement was marked after his joining, at that point this agreement would not be material. This agreemen t would possibly be appropriate when it was marked before his joining. (KL Gates, 2016) For this situation Charles has marked an agreement with the organization that he would not go up against the organization for a long time. There was nothing referenced that when the agreement was agreed upon. It is expected that the agreement was marked before his joining. Presently since contract was marked before his going along with, he needs to hold onto the tasks of his business. On the off chance that he didn't hold onto its tasks, at that point organization can make legitimate move against him and his new organization. Organization has the option to go to the court and courts choice would likewise be in the kindness of the organization. The case is fundamentally the same as the instance of Nikolich v Goldman Sachs (2006) where the Court held that the organization strategy which was sent to the representative at the hour of letter of arrangement shaped piece of the business contract with the worker. Toward the end court had granted Mr. Nikolich over a half million dollars in compensation.(Maurice Blackburn, 2016) . Book index Anon., 2016. Austii.edu.au. [Online] Available at: https://www.austlii.edu.au/au/legis/act/consol_act/pa1963154/s6.html [Accessed 29th August 2016]. Australian Government, 2016. Autsrlian Consumer Law. [Online] Available at: https://www.cbs.sa.gov.au/resources/records/product_safety_guide.pdf [Accessed 29th August 2016]. Ward Consolidated Acts, 2016. Rivalry and Consumer Act 2010. [Online] Available at: https://www.austlii.edu.au/au/legis/cth/consol_act/caca2010265/s133h.html [Accessed 29th August 2016]. Rivalry and Consumer Commission, 2016. Purchaser Guarantees. [Online] Available at: https://www.accc.gov.au/purchasers/shopper rights-ensures/customer ensures [Accessed 29th August 2016]. Rivalry and Consumer Commission, 2016. Item Safety. [Online] Available at: https://www.accc.gov.au/business/rewarding clients reasonably/item wellbeing [Accessed 29th August 2016]. CoolJagron, 2016. Employement Contracts. [Online] Available at: https://www.lawhandbook.org.au/11_05_03_employment_contracts/[Accessed 29th August 2016]. Inventive Partnership Australia, 2016. Creativepartnershipsaustralia. [Online] Available at: https://www.creativepartnershipsaustralia.org.au/news/the-main 10-contextual analyses [Acces

8 Benefits of Time Management in College

8 Benefits of Time Management in College Indeed, there are advantages to figuring out how to deal with your time everybody appears to realize that. Yet, what precisely do the advantages of time the board look like to understudies specifically? Is acceptable time the executives extremely worth constantly and exertion? 8 Benefits of Good Time Management in College You wont miss significant life cutoff times. Life cutoff times and ventures are those things that keep your life on target. It might remember turning for your FAFSA on schedule, getting your structure in ahead of schedule so you have ensured nearby lodging one year from now, making sure to get your mothers birthday present via the post office so it shows up on schedule. At the point when your time the executives is terrible, life can get appalling in an instant.You wont miss significant scholarly cutoff times. Paper coming up? Lab report due? Gathering task not too far off? Missing scholarly cutoff times implies you may pass up having the option to remain in school. Having great time the executives, then again, implies you get your assignments in on schedule and get a little rest the prior night theyre due.You have more opportunity to rest soundly, eat right, and exercise consistently. Great time the executives implies you have additional time by and large. Also, the better you treat your body, the better it treats you. Placing a little vitality into time the executives presently implies youll have more vitality to traverse your days (and remaining task at hand) later. Youll have less pressure. Great time the executives implies that appalling paper you need to compose completes in a sensible measure of time with moderately little pressure. Its a vastly improved methodology than confronting a fit of anxiety the night prior to a deadline.Youll have more opportunity to simply unwind and make the most of your time in school. Lets be realistic: Even in the event that you do choose to laugh in the face of any potential risk and simply spend time with certain companions in the quad, that examination paper youre maintaining a strategic distance from is despite everything shuddering around in the rear of your cerebrum. When youre great at dealing with your time, you can truly allow yourself to unwind, realizing that the time youll need to shake that paper has just been distributed in your schedule.Youll have greater adaptability and immediacy. When youre consistently behind and late on ventures, you dont have the opportunity or mental capacity to simply unw ind and appreciate, say, the unconstrained assembling in your home corridor or your flat mates shock birthday party.Things will be simpler for your loved ones. You comprehend what its like to have a companion who is in every case late: things can get attempting sooner or later. At last jumping on your time the board and transforming into a free grown-up who can run their own life will make things unfathomably simpler on your loved ones (also yourself). Great time the board aptitudes will help you in your post-school life. Think your consistently late, consistently behind example is going to change once you graduate? Reconsider. Setting aside the effort to learn and make changeless solid time the executives aptitudes will work well for you in your life after school. All things considered, how might you go out and change the world if youre continually running behind and late?

Why Your Next Key Content Tool Should Be AMP

On the off chance that you’ve been looking into approaches to upgrade your versatile site, you may have run over Accelerated Mobile Pages (AMP). There are some key advantages and it’s imperative to comprehend what they are. Subsequently, I’ve set up an intense training on AMP to raise you to an acceptable level. What’s AMP? The AMP venture, which was created by Google and propelled in mid 2016, is an open-source system for making portable pages that heap quick. You can consider it a ultra-lightweight form of HTML and it has even been portrayed as â€Å"diet HTML.† However, HTML isn’t the main web innovation that gets stripped down to meet AMP details. The system additionally upgrades load times by putting certain limitations on CSS utilization and by not permitting writer composed JavaScript. Some of AMP’s greatest gains in speed, in any case, originate from its reserving framework. The Google AMP Cache goes about as a substance conveyance framework, storing your AMP-empowered pages and serving them up more effectively than if they had been served from your own area. The Need for Speed Since today’s portable clients have shorter capacities to focus than any time in recent memory and rush to abandon a page on the off chance that it doesn’t load rapidly enough for them, it’s basic to ensure your page load rapidly. Research from Google demonstrates that 53% of clients will desert a site on the off chance that it takes over three seconds to stack. An AMP-empowered page is intended to stack in far not exactly those feared three seconds, with a middle burden time of under one second. Understanding the Benefits of AMPs There’s most likely that quicker stacking pages are something worth being thankful for, however the advantages of AMP-empowered pages are progressively expansive: Improved client experience: When your pages load all the more rapidly, clients are bound to remain on your site and come back to it later on. A positive client experience is likewise prone to build changes. Higher positioning in indexed lists: While AMP isn’t fundamentally a positioning variable all alone, there’s almost certainly that Google looks all the more generous on quick stacking versatile pages. Better perceivability: AMP pages are shown in list items with a lightning jolt image. In addition to the fact that this helps your indexed lists stand apart from the group, yet it might likewise support navigate rates as an ever increasing number of clients search for speedier stacking pages. Step by step instructions to â€Å"AMP Up† Your Content On the off chance that you have a WordPress site, you’re in luck†a module via Automatic is accessible that makes powerfully produced AMP-empowered pages for you. These pages are gotten to by adding/amp to the URLs of your current posts. On the off chance that you’re not utilizing WordPress, you’ll need to make and keep up two forms of your pages: the normal adaptation and the AMP-prepared variant. Don’t be threatened by this errand, there are a lot of instructional exercises, formats and standards online to kick you off in good shape. AMP is an amazing expansion to your present substance tool kit, yet it won’t convey accomplishment all alone. Indeed, even the world’s speediest burden times can’t compensate for exhausting substance. To capitalize on AMP, you have to guarantee that your substance is crisp, connecting with and elegantly composed. With a consistent gracefully of value content and the quick burden times that accompany AMP-empowered pages, you’re sure to see a lift in your pursuit rankings, traffic and by and large commitment.

The Puritan Beliefs In The Crucible - Free Essay Example

In every society, the progression of one group of people directly leads to the subjugation of another. In the Puritan society as depicted in The Crucible by Arthur Miller, women were minorities who were weaker and deceptive in nature. This lead to the conceived idea that they were often associated with evil things such as witchcraft as well as less respected within the Puritan society. For example, Abigail saw confessing as a sign of relief. To solve her moral problem, Abigail started to blame other girls in town. Elizabeth Proctor is accused of keeping poppets in her home. The poppet is a doll with voodoo magic used to harm people. It wasnt a good look for Elizabeth, from the outside looking in because a poppet was found in her home with a needle stuck in the stomach area. Abigail sabotaged Elizabethrs reputation in court when she brought up that she had been stabbed in the stomach, revealing that Elizabeth had something to do with Abigailrs injury. The conversation between Cheever and Proctor stated, Cheever, I am given sixteen warrants tonight, sir, and she is one. Proctor, Who charged her? Cheever, Why, Abigail Williams charge her. Proctor, On what proof, what proof? Cheever, Mr. Proctor, I have little time. The court bid me search your house, but I like not to search a house. So will you hand me any poppetrs that your wife may keep here? Cheever has been given several warrants for individuals to search their homes and Elizabeth Proctor happened to be one of them. Proctor was shocked that his wife may be involved. Abigail continues to fail to solve her moral problem and in doing so if placing the blame upon others. There were several incidents within the novel in which women were observed as less than man and the validity of their statements was questioned. To illustrate this idea, upon being accused the first time, Abigail confesses to dancing, but not conjuring spirits. After further interrogation by Parris and Hale, Abigail incriminates Tituba, saying she conjured spirits and tried to force the girls to sell themselves to the Devil, but they would not (Miller 45). Abigailrs story changes repeatedly, causing people to question when she is really telling the truth, or when she is simply lying to keep herself safe. Elizabethrs falsehood, though still not excusable, is much more valiant than Abigailrs. While Abigailrs lies were formed to protect herself, Elizabeth lies in order to protect her husband. When questioned about John Proctorrs alleged affair with Abigail Williams, Elizabeth tells the court that the information is false. Unfortunately, her lie is obvious because her husband had already confessed outside of her knowledge (Miller 113). There were two distinct groups of women in The Crucible, both of which had their flaws. On one hand, Abigail Williams and the other girls wielded their power through manipulation and dishonesty. They were weak, and looked out for themselves only. Elizabeth Proctor and Rebecca Nurse, though convicted of witchcraft, held their own, and refused to admit to a crime they were not guilty of. These two, Elizabeth and Rebecca showed an entirely different type of power than Abigail as they are much more noble characters, even though they were looked down on by the male authorities. But this natural tendency of the society to mistrust these women demonstrates the inequality and unfairness for them. When Abagail is accused of being associated with witchcraft she states, I want the light of God, I want the sweet love of Jesus! I danced for the Devil; I saw him; I wrote in his book; I go back to Jesus; I kiss His hand. After proclaiming this, the religious officials of Salem are left, in essence, with no choice but to believe her. The main quality admired and expected of women in The Crucible is submissiveness. It is clear from the play that Salem, Massachusetts, in 1692, was largely a patriarchal society. Power in the hands of women was looked down on and even feared. Any leverage that women had was gained solely through manipulation. If the men suspected a woman of interacting with the Devil, she was expected to submit to their authority and confess her crime. If she rebelled and refused to confess, she was sentenced to death, no questions asked. However, the same was also true for men, though they were much more seldom found guilty of witchcraft. In The Crucible, women are comm only caught in lies. Not only are the manipulative girls, such as Abigail Williams, prone to lying, but Elizabeth Proctor is also caught lying. On the other hand, there are those who argue women played an important part in society and had power when making decisions regarding witchcraft. This is true because the jury believed Abigail Williams when she was giving her testimony about accusing other women of being involved with witchcraft. In order to convince the people, she had to be deceptive in lying about details to hide the truth. Therefore, women are still fulfilling the deceptive figure role as this would have been the only way for them to be heard. The authorrs writing is a reflection of the Puritan beliefs within the society at the time. Women were seen as less than men and had no validity despite their position. There has been and always will be groups to be marginalized and treated unfairly in any society. The best and only thing people can do is create the change so that this doesnt happen in future societies.

Marketing Technology And Tactical Marketing Applications

In this 21st century, it is safe to say, we are stirring in a much more digital and technological society. Authors and scholars Philip Kotler, Hermawan Kartajaya and Iwan Setiawan introduce Marketing 4.0: Moving from Traditional to Digital. In this book, readers are given insight on the fundamental trends shaping marketing, the new frameworks for marketing in the digital economy and tactical marketing applications. The three authors used work from other scholars, past studies and past frameworks to give their audience an abundance of information they need regarding their transition from traditional to digital marketing. Although most of the studies were not actually conducted by them, they are equipped with the tools and resources for†¦show more content†¦The first framework helps describe the customer path and understand how people buy, AIDI. Attention, interest, desire, and action was coined by sales developer and advertiser E. St. Elmo Lewis. This framework was actually a dopted from the advertising and sales field before marketers got a hold of it. AIDI is considered a check list or step by step process in which executives use when designing and advertisement or pitching a sales pitch. Like many past theories, there is usually some kind of paradigm or modification done. â€Å"Derek Rucker of the Kellogg School of Management offers a modification of AIDA that he calls the four A’s: aware, attitude, act, and act again. In this more recent framework is modified and aims to track post-purchase customer behavior and measure customer retention. Today, in the area of connectivity through Marketing 4.0, the process of the four A’s by Derek needs an update. Kotler, Kartajaya and Setiawan go on to describe the five A’s. aware, appeal, ask, act, advocate. In the awareness stage, customers learn about a brand from others, such as family or friends. After inquiry, customers become attracted to the brand giving more of an appeal creating a consideration of purchase. Then there is the stage of inquiry and asking questions. Customers can search for the products online to read reviews, or go into stores to compare prices in person. The next framework discussed is referred to as The O Zone. This is where the authors focus more on drivingShow MoreRelatedTen Reasons to Outsource Digital Marketing to a Third Party1299 Words   |  5 Pages10 reasons to outsource your digital marketing to a third party The decision to outsource a marketing function such as digital marketing can be both strategic and tactical. In general, many companies, as a principle, outsource any activity that is not core to their business. At the tactical level, companies often find themselves short of digital marketing resources to respond to a rapid pace at which it operates across different platforms. Whats right for your company? 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Emotional Branding and Emotionally Intelligent Consumer

Question: Discuss about the Emotional Branding and Emotionally Intelligent Consumer. Answer: Introduction McDonalds is one of the largest fast food chains in the world. The franchises are located both in the United States and aboard. The company was founded in 1940 and their mission statement is to be the customers favourite place to eat and drink (Boyland et al. 2015). The companys brand vision is to be the best quick service restaurant in terms of quality, cleanliness, service and experience. The value statement is to provide excellent customer service as the customers are provided with high quality food, welcoming experience and superior service. McDonalds is committed to the people as they provide opportunity, recognizing talent and develop leaders to drive success. McDonalds operates its business ethically and profitably. The continuous strive for improvement helps the company in achieving its goals and objectives (Mcdonalds.com.my 2017). The brand uses its slogan I'm lovin' it which became the longest running McDonalds slogan and the jingle was inspired from Justin Timberlakes voca l (Kashif et al. 2015). The fast food chain is known for its hamburgers, French fries, cheeseburgers, desserts and others. The brand is dedicated to deliver outstanding customer experience. McDonalds undertakes relationship marketing as its marketing orientation where the main goal is to maintain and enhance customer relationships. McDonalds believes that the customers demand and tastes are ever changing. Therefore, it has adopted marketing strategies to satisfy their needs and become the leader in the fast food industry. They key to McDonalds marketing and branding success is experimentation and appropriate segmentation (Harrington, Ottenbacher and Fauser 2017). 5C Analysis This section comprises of situation analysis for McDonalds covering the micro and macro-environmental forces. Company- McDonalds is one of the most valuable brands in the global marketplace. It has huge brand equity with a large market-share. The brand has diversified income streams unlike its competitors. However, McDonalds has unhealthy food image and been recognized as a source of increasing obesity among people due to large amount of calories in its food. The brand faces intense competition from other companies like burger King or Yum!Brands. The brand has also been involved in legal cases and disputes. McDonalds has scope for international expansion and form joint venture with supermarkets or retailers. As a large number of customers prefer low cost menu, McDonalds has market for these customers as it shall attract them significantly. McDonalds can develop new and healthy products based on increasing concern for health and lifestyle. However, the brand faces threat from competitors as they have stronger market share than McDonalds. The economic crisis negatively impacts the number of vi sitors at the fast food chain (Schmitt 2014). Customers- The main customers of McDonalds are children, family, teenagers and business customers. The children visit McDonalds as they find it a fun place to eat. The brand also gave goodies and toys to the kids that attract the kids. As the ambience and food menu is apt for family, the parents visit the place with their children to give a treat. Further, the teenagers visit McDonalds as the prices of food products and services are affordable in nature. Further, some restaurants offer internet connection that attracts the teenagers and spend more time at the place. The business customers may visit the outlet as the food tastes great, service is quick and the take away option provides ease to eat food while travelling without affecting busy work schedule (Peterson 2015). Collaborators- The suppliers of McDonalds provides chicken, beef, fish, potato, lettuce, apple, coffee and other ingredients to help the brand prepare food for its customers. McDonalds is in collaboration with Gavina Gourmet Coffee so that it can prepare coffee. Different variants of apple and lettuce are supplied to McDonalds from the farm assuring freshness and ripeness (Mcdonalds.com 2017). The fish suppliers, Kenny Longaker, cast a wide net in the sea to bring the best to McDonalds. The potatoes are supplied by the farmers to prepare French fries. The beef is inspected by the officials of Lopez Foods and used to make patties in the restaurant. Chicken from Keystone Foods are used to prepare McNuggets (Mcdonalds.com 2017). Competitors- McDonalds is in direct competition with the fast food chains Burger King, Taco Bell, KFC, Subway, Wendys as they have millions of customers across the world. The needs of customers change over time. The supply chain of these companies is impressive and the prices of all these companies are highly competitive. The main competition is between the innovative product portfolio and menu of all these companies (Gayle and Luo 2015). Context- McDonalds is affected by government regulations as it affects the fast food industry. The company has opportunities to reform its strategies and practices so that the tax implications can be lessened without law violation (Nestle 2013). Economic factors affect McDonalds as the economic slowdown may threaten the spending of customers. The socio-cultural factors include cultural diversity (Belasco 2012). The healthy lifestyle and trend may affect McDonalds business negatively (Requillart and Soler 2014). The technological advancement shall improve mobile services and tap more consumers. Technology can also improve business efficiency and effectiveness. McDonalds can expand its corporate social responsibility strategies to reach higher performance and raise environmental concerns (Moodie et al. 2013). Collecting Information Collecting information involves discovering insights, achieving goals and objectives fr business growth and gathering information to fulfil customer needs. McDonalds collects customer information through referral websites, telephone numbers and interaction with the executives of the company. The data is also gathered from transactions, sources and communication. The information system analyses the market using decision support system and resolve issues that arises in the company (Zikmund 2013). About the competitors, the data is gathered using competitive intelligence research. The website of the companies enlists the pricing strategies, press releases or revision in the food menu (Zhao, Fan and Hu 2014). Therefore, press analysis reviews information to the major public about any changes made in the senior management or key personnel. The advertisement patterns are kept in check after the news about competitors are read in magazines, television, newspapers or any other medium of communication or advertising (Bolton et al. 2013). To collect information about the context of changing business, the medium of communication such as personal contacts, academic books, commercial database, academic journals, reports, government publications and other sources are reviewed. It will be beneficial if McDonalds conducts environmental scanning to trace the changes in business context. This information can be used by the brand to sell its products and services (Griffin et al. 2013). McDonalds follows collaborative information seeking so that it can gain information regarding situations, methods and motivations. McDonalds works closely with its staff members so that they provide appropriate information. Collaborators play a shift role and work jointly with McDonalds so that a trusting and working relationship is established. The problems between McDonalds and market are defined and plans of action are developed accordingly (Lim, Chen, and Chen 2013). Developing Marketing Strategy Currently, McDonalds targets everyone and does not have a selected audience. The restaurant claims that it offers exciting meals for kids, breakfast for people having busy schedule and is a place for the adults to relax. As seen, the food products of the brand are high in calories and fats that prohibit the people aged 20-40 who are health-conscious. Choice of Target Market The target market is chosen as middle-aged people who belong to the age group 20-40 as they have greater consciousness about their eating habits in comparison with the other age groups. This target group has a greater focus on fitness and exercising as they watch what they consume. The changing expectations of customers from fatty to nutritious meals are increasing. The focus needs to be shifted to a more holistic concept by involving veggies and healthier products in the food menu and phasing out artificial colours and flavours. The main target must be to make the customers feel better about the food they crave. The existing customers such as kids, family and teenagers shall enjoy the food at McDonalds, but with this additional target group of health-conscious consumers, McDonalds can take the competition to a new level. McDonalds knows that it needs to offer products that can offer some kind of health benefit. The changing lifestyles and consumer demand requires innovation to meet increasing personal needs (Sonnenberg et al. 2014). Value Proposition McDonalds promises to serve food as the customers like it. The food and beverage products need to be better than the competitors. The brand does not have many vegetarian options and it needs to enhance its options. The new products need to be superior to other competitive menu options (Lunt et al. 2014). People have started realizing the ill effects of fast food, especially fries and cheesy food. However, the people are so busy in their schedules that they do not have time to prepare a healthy meal by themselves. McDonalds with its slogan Im Lovin it can develop new products and enhance the food menu so that customers visit the outlet and have a healthy diet (Lim, Chen, and Chen 2013). Positioning Statement The positioning statement could be, To the people who want to inculcate health in their modern eating habit, McDonalds is a brand of fast food that shall offer great meal with fresh ingredients and value for money. Moreover, McDonalds shall offer excellent customization in their menu that would satisfy even the most fastidious customer. McDonalds has attained this legendary position by maximum satisfaction of its customers and marketing tactics. As the middle aged people are more health conscious, McDonalds needs to take initiatives and encourage healthy eating and generate self-awareness among the people about freshness and fitness (Dibb 2013). Developing Marketing Tactics This section involves 7P framework to support the marketing strategy and tactics can be framed to achieve the targets and goals. The 7Ps are elaborated as under- Product- The main product in the McDonalds menu is its hamburgers and French fries. McDonalds can switch to a healthier version with non-fatty ingredients or process of preparing the food items. A healthy range can be introduced for the health-conscious consumer group. Not only hamburgers, but a full course meal ranging from wraps, beverages and desserts can be introduced as a healthy option for them so that they do not hesitate in visiting the outlet. The brand must pledge to increase the nutritional value of its food items and beverages. All the new range products shall be roasted, grilled or shallow fried that would be non-fatty in nature (Hanssens et al. 2014). Price- McDonalds may follow cost leadership strategy and competitive prices can be offered. One of the most competitive brands, Subway follows premium pricing strategy and has a higher price than McDonalds or KFC. However, McDonalds may slightly increase its prices while maintaining quality of food products. Various combo meals and prices can be offered for the products being available at lower prices if more than one unit is bought at a time (Mintz and Currim 2013). Place- McDonalds operates worldwide and has scope for expansion in the Asian and Eastern region. The company may focus to expand in the semi-urban areas so that the market share can be increased. The outlets can be opened at busy marketplaces so that the customers can access the place with convenience. Restaurants can also be expanded in airports, railway station, malls, toll ways and colleges to reach more customers. Moreover, online delivery can also help in capturing greater market as the products can be taken to the customers at the right place and time (Mintz and Currim 2013). Promotion- McDonalds can use integrated marketing communication strategy in promoting its products and services. Further, McDonalds can conduct Meal of the Day campaign and attractive offers can be put on that particular food item. The same can be repeated on seven days of the week. Different promotional offers and codes can be used as promotion tactics during festivals and occasions such as Christmas, New Years and others. Student discounts can be provided for the students so that they avail the same healthy products at low prices and healthy food is encouraged. The campaigns must be designed while promoting healthy food that is freshly made using fresh ingredients. The charitable contributions shall also gain goodwill (Mintz and Currim 2013). People- In every country, the company employs local people. Therefore, the needs and pattern of health conscious consumers in every country can be understood by the people. The people can be trained both in technicality and customer focus. The training centres can teach the employees to develop and prepare healthy food especially designed for the obese people. Therefore, training can help in standardizing product and service delivery. Physical Evidence- The outlets are similarly created with a family friendly ambience and environment. The theme can be designed for activities and quiz for health conscious consumers. Service at the outlet shall be provided with a smile. The menu can be structured in similar ways with fries and drink combos. The health conscious consumers ordering healthy food items can be provided with magazines and tips on staying healthy or fit (Mintz and Currim 2013). Process- There are thousands of McDonalds outlet worldwide and all use the same process for preparing its food. The size, weight and ingredients used for products are standardized. Therefore, the suppliers need to meet specifications. The layout of kitchen and restaurant are the same. However, the menu images and process of preparing food needs to differ according to the culture and tastes of consumers. Service deliveries must be made quicker and wait time needs to be reduced (Su and Tong 2015). Conclusion Conclusively, McDonalds excellent customer service as the customers is provided with high quality food, welcoming experience and superior service. The brand is dedicated to deliver outstanding customer experience. The brand has diversified income streams unlike its competitors. McDonalds has scope for international expansion and form joint venture with supermarkets or retailers. As the ambience and food menu is apt for family, the parents visit the place with their children to give a treat. The suppliers of McDonalds provides chicken, beef, fish, potato, lettuce, apple, coffee and other ingredients to help the brand prepare food for its customers. The supply chain of these companies is impressive and the prices of all these companies are highly competitive. Economic factors affect McDonalds as the economic slowdown may threaten the spending of customers. The data is also gathered from transactions, sources and communication. The advertisement patterns are kept in check after the news about competitors are read in magazines, television, newspapers or any other medium of communication or advertising. Collaborators play a shift role and work jointly with McDonalds so that a trusting and working relationship is established. 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Essay Examples For Eighth Grade

Essay Examples For Eighth GradeAre you looking for essay samples for eighth grade? You'll find many different types of essays that students will need to write, some very difficult and others not as challenging.As a student, you'll need to create a paper that is well written, very clear, and offers insight into the topic area being covered. There are a number of different ways you can research topics for essays, and some of these may be more time consuming than others. There are several essay samples for eighth grade, you can use that won't take you as long to complete as others may.Most high school students will have an assigned topic on which they will write their paper. The assignment could be to do research and write an essay about the topic. There are essay samples for eighth grade for this type of paper.Another type of essay is to be used for character studies. A character study will require students to write in detail about how a character made a decision or acted in a situatio n. These essays should include the back story and also be relevant to the topic being discussed. Character studies can be done in a variety of ways and depending on the circumstances.Essay subjects that might be less popular but still needed would be such things as poetry, creative writing, or writing nonfiction. There are some great essay samples for eighth grade that would be a perfect fit for all of these kinds of papers. In general, students should make sure to write at least one essay every semester, whether they are going to use a sample or not. It is possible to research topics, but there are several other components that must be completed to ensure the paper is quality.Regardless of the topic the essay is being researched, students should make sure to write their own essay. This is where a good resource will come in handy. However, don't forget to look for the different resources that offer sample essays as well.There are different essay samples for eighth grade in a number of different formats. You can find many of them online, so you may want to make a trip to the library and check out some of the books or online resource guides. The different types of essays should have different types of essays for different subjects, so it is possible to find many resources to use for different purposes.The best way to find essay samples for eighth grade is to find the ones that are best suited for your specific topic. If you've never written an essay before, it is likely you'll have to start off slow but you'll soon get the hang of the process and then you can move on to more advanced forms of writing.